The WE Pivot Podcast
The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!
The WE Pivot Podcast
Clarity Over Chaos: How Simplifying Your Marketing Changes Everything
Feeling overwhelmed by trying to be everywhere at once? Finding clarity in your digital marketing strategy is the real game-changer.
In this episode, Tona shares her personal journey from exhausting herself across multiple platforms to finding sustainable growth by focusing solely on her Facebook business page.
You’ll hear:
• The burnout and frustration that comes from spreading yourself too thin across multiple platforms
• How simplifying to one platform created space for deeper audience understanding
• Why slow, steady growth with higher engagement is more valuable than chasing follower counts
• The realization that clarity, not more hustle, is the missing piece for most entrepreneurs
• How focusing on the right things rather than all the things leads to sustainable growth
👉 Quick Action Step: After you listen, pick one platform you enjoy most and commit to showing up there this week. Don’t worry about being everywhere. Start with clarity, not chaos.
Grab your copy of You’re Not Behind, You Just Need Clarity to get a simple, pressure-free roadmap that will help you focus on what matters.
If you’d like to reach out and let me know how much you enjoyed this podcast, feel free to email me at support@haywoodsbs.com.
The we Pivot podcast is for you if you're a woman who has recently pivoted into entrepreneurship. You'll find digital marketing tips, trends and strategies to help grow your business in today's digital world. Join Tona and Al Haywood as we have fun breaking down all things digital marketing. So sit back, relax and enjoy the show.
Speaker 2:Do you ever feel like you're posting everywhere, doing all the things but nothing's working? Man, I've been there and I know how exhausting it feels. You're pulling so much energy into your business, but it feels like nothing is connecting. When I first started with Call to Edify Boutique, I was on every platform you could think of Instagram, twitter, facebook, even YouTube. To be honest, I was even on Pinterest and, honestly, I felt scattered. I wasn't really connecting with my audience. Pain points because I was everywhere and nowhere at the same time and I'll be honest with you, it led to frustration, burnout and feeling like maybe I just wasn't cut out for this. Have you ever felt that way?
Speaker 2:The turning point came when I decided to simplify. I figured with Hayward Digital Marketing. I didn't want to be everywhere and nowhere. I wanted to simplify one platform and grow there. So I chose one place to really show up my Facebook business page. Yeah, I know Some people say Facebook business pages are dead, but really what I realized is what I was doing was kind of helping that process of it being dead. I decided, instead of trying to do it all, I would pour into growing that one space organically, and here's why it worked. It gave me breathing room to actually understand my audience. It helped me to align what I was offering with what they truly needed.
Speaker 2:And you know what? For the first time, I was actually proud of my growth, because it was mine. It wasn't from chasing trends or stretching myself too thin, it was actually real connection. And let me be honest, it wasn't like I grew from 100 followers to 1,030 days. No, it was just constant, steady, slow growth. I might have went from 100 followers to 143, but I noticed that my engagement rates were going up and it felt like I was really making more of an impact. And that was the goal. Not whether or not I had more followers than another person, but did I have enough followers or was I getting more followers than I first started off with? Now, this whole experience it kind of lit a fire in me. I realized that if I struggled this much, then other entrepreneurs must be struggling too.
Speaker 2:The missing piece wasn't effort, it wasn't more hustle, it was clarity. So I decided to create something I wish I had when I was stuck, when I was first coming out, when I had no idea what to do A simple, clear roadmap without gimmicks or pressure. That's how my ebook You're Not Behind, you Just Need Clarity, was born. It's definitely not about quick fixes. It's definitely not about quick fixes. It's about learning how to focus on the right things so your marketing actually works for you. Friend, I just want to remind you, you're not behind. You're just missing this one piece, and it's clarity. And that's something you can fix.
Speaker 2:Growth doesn't come from doing all the things. It comes from focusing on the right things. That's why I put together my ebook. You're not behind. You just need clarity. It's simple, pressure-free roadmap to help you figure out what to focus on, so you can finally see progress that you are proud of. You can grab your copy in the show notes, and I really think it'll help you the way it helped me. Now what I want you to do is keep showing up, because guess what Growth it's coming. So until next, time.
Speaker 3:We're so excited that you tuned in to the latest episode of the we Pivot podcast. Thank you for joining us Now, whether this is your first time or not, please make sure to subscribe and share with a friend who can also use some digital marketing guidance as well. Until next time.
