Tona: 0:02

The we Pivot podcast is for you if you're a woman who has recently pivoted into entrepreneurship. You'll find digital marketing tips, trends and strategies to help grow your business in today's digital world. Join Tona and Al Haywood as we have fun breaking down all things digital marketing. So sit back, relax and enjoy the show.

Tona: 0:26

Welcome back everyone to the we Pivot podcast. Have you ever thought or heard of the word SEO? You probably have, but maybe you don't know a lot about it. Well, today my guest is Brittany Herzberg. And do you know where I met her? I met her on threads, and I'm so glad that she decided to accept my invitation to be on the we Pivot podcast. Hello, brittany, you can definitely tell the people a little bit more about yourself.

Britanny: 1:02

Hello, thank you so much for having me. It was really fun. I've been meeting a lot of really cool people over on threads and you know I get to share my story. I get to invite them to share their story. All right, so let's see where should I even begin? I guess I'll start back in the day when I was a massage therapist.

Britanny: 1:17

That was my first career and you know, through a series of events mostly the pandemic hitting being at home, love of learning, wanting to improve that business I stumbled upon the fact that I'm actually a pretty darn good copywriter. And a few years later I wanted to get really good at SEO because, like you just mentioned, we hear about this thing but it's very much of like that sounds scary. I don't know what that's all about. It's intimidating, but it's very much of like that sounds scary. I don't know what that's all about. It's intimidating. So, me being me, I decided one day that I was just going to face my fear and figure out what this thing was, and once I did, I saw how simple it could be, how easy it could be, and nothing I touch now has zero SEO. Everything has SEO because of how beneficial it can be and how important it is to growing a business any kind of business. So now people can't get me to be quiet about SEO, but that's like the super condensed version of how I got here I like it.

Tona: 2:13

I mean becoming being a massage therapist and into copywriting. That had to be a big, a big change for you. A big change for you. What made you, what led you to make that shift from massage therapy into the?

Britanny: 2:33

copywriting and SEO. Yeah, it was really. I needed to be location independent. Long story short, my boyfriend and I knew that we didn't want to live where we were at the time North Carolina. We knew we wanted to come back to New England, which is where he's from, but we didn't know what state, and so our approach was to go and rent some different Airbnbs, which were here at the end of 2024. And we've now been doing this for about three years. Wow, okay. So it's a lot.

Britanny: 3:05

But because of that, I mean, I tried the very first place that we moved to, to set up a massage studio, and it was very hard, it was very challenging. I mean, it's complicated, and I don't blame people when you're announcing to them like, hey, I'm not really sure where I'm going to be living in six months, but you want to come in for a massage, and like, what if they end up liking you and liking your style? It's very hard to. It's a hard style.

Britanny: 3:21

So it was at that time where my practice really wasn't thriving and I remember so many days just coming home and, you know, bawling my eyes out because I was like I don't know what I'm going to do. But then I remembered that I had copywriting. I had been taking on these side jobs and, you know, doing different copywriting projects for friends of mine who were also in the health and wellness space. Because I spoke that language, it was very easy for me to translate what they were saying and say it in a way that people were looking for it, and so I just decided to really double down my efforts on that and I kept the practice going for a while. It was 50-50, where I had massage therapy and then also the copywriting projects. But at some point I was like, okay, I need to just go all in on this, and ever since I did, it's been really, really amazing.

Tona: 4:04

I need to just go all in on this and ever since I did, it's been really, really amazing. Yeah, I think that's great. And then you know, with the we Pivot podcast, a lot of people are coming from different areas. Anyway, it could be a different business to a different, pivoting into a different business or another career pivoting into something totally new.

Tona: 4:21

So I love that something totally new. So I love that. You know, for a lot of entrepreneurs, especially women entrepreneurs, our go-to is always social media. It's like you know, that's the first thing we think about. That's the place that we put our time and effort and a lot of times it doesn't really get us the results that we want after putting all that time in. Why do you believe focusing on SEO is better for a long-term strategy for driving website traffic?

Britanny: 4:52

Yeah, I mean, one of the things I say often is that I help people create content that's going to last longer than the stomach flu, because that's what it feels like when we're posting things to TikTok or Instagram or really any social media platform.

Britanny: 5:05

It has such a finite, teeny, tiny little itty bitty shelf life, unless we get lucky and something gets picked up and it goes viral.

Britanny: 5:12

And usually those things that go viral aren't always the things that lead people to your business and really connect with the offer that you want to sell or how you want to serve people to sell or you know how you want to serve people. So it's not even that I don't think SEO is or that I don't think SEO can even be applied to social media, because it can and we'll touch on that. But SEO pumping that into any of your content and into any place that you are online just has that longer shelf life. It has that longevity to it and it also gets better with time. It's kind of like wine or cheese. I mean, once you start going with it, it takes a little bit of, there's a little bit of ramp up time, usually three to six months and it totally depends on your situation, but three to six months, and then you know, the snowball keeps rolling and it picks up a lot of extra snow on the way down.

Tona: 6:00

That's true, but I think most times most of us we don't want to wait for long-term success, we'd rather get it fast, like the microwave put it in the microwave and get it back happens right, you put something out there, you get the likes, you get the follows, you get the shares, but then it's kind of over With SEO. You put the work in on front end, but it seems like it takes forever for it to actually work and, depending on your situation, it can take forever before you see it work.

Britanny: 6:40

But then down the line it starts to work and you're like oh okay, I'm glad that I put the work in yeah, for sure, and I I totally agree with you because I do think that's why so many of us, when we enter entrepreneurship and start our journey, we do go to social media. We're told, first of all, that that's where you go to even grow a business. People expect you. I mean, if I even think about my own behavior, if I'm going to a museum or a restaurant or whatever that thing may be, whatever that place may be, or whatever person service provider I'm looking for, I'm still checking Instagram to see if they're there and to get that more personal connection with them to see what they're like, to kind of do like a vibe check. So I mean, it's not that that's going to go anywhere, it's just how can we even set up that piece, that social media piece, your profile, the content that you're sharing, the captions, what they say? How can we set that up for a more longer term sustainable marketing channel for you?

Britanny: 7:34

And I sort of ran my own experiment with this over the last year and a half, I would say, where I really stopped posting to Instagram. But I made sure that my profile was optimized. I was in my stories, I was in my DMs, so I still had those quick hits. I was still showing up, I was still remaining top of mind, but I let go of that pressure of doing those posts every week. Now I can see how that fits into my marketing strategy.

Britanny: 7:58

But I was so hard on myself and it was an all or nothing thing, so I was like all right, let me just not worry about this. For a while. I still had collaborations coming in, I still had clients coming in, I still had referrals coming in because I was still there and I was still active in some way. But I just removed the pressure from it and I just tried to use that in a smarter way. So I feel like I did do a good job of that. And, like I said, I'm not saying that social media should go away or shouldn't be part of your plan or, you know, especially if you enjoy it, which I do, if you enjoy it, like definitely keep it on the table, but just it. I want people to think more strategically and, like you were talking about more long term, how can we optimize these things so that they're working for us and not draining us?

Tona: 8:39

Yes, and I think that's where the problem comes in, because lot of times it drains a lot of our energy to be able to put it into the things that actually matter long term. And I do agree with what you were saying about going viral, because I remember one of my posts probably it might have been two years ago, probably two years ago now that I did, probably two years ago now that I did, and it went viral for me, which was like 48,000 or something views and it was just me lip syncing to some audio and that was it, and it went viral. But that didn't really get me any more follows, that didn't get me any more email subscribers. That didn't get me any more sales to my website. It didn't do anything. But oh yes, I went viral, but that was it. So you really have to pay attention to those types of things too, because everything you put your time in it doesn't necessarily move the needle.

Britanny: 9:44

Right, yeah, yeah, and that's a huge point to pay attention to. I mean, I've worked with a few business coaches and that's one thing that they're always like okay, what marketing channels do you have and what's working? And so many of us are just like posting to Instagram, just like constantly doing this activity and feeling like, oh, I'm doing so much but I'm not getting the reward from it. But we're not taking that that minute to what is it?

Britanny: 10:07

The phrase is like you have to, you know, pull back in order to spring forward, kind of like a I'm not even thinking of the, what it is, but like a slingshot, I guess. Yes, you have to pull back in order to, you know, just fire forward and really have that, that growth and that big momentum. So, like we're talking about just the social media and everything like that, we're busy, busy, busy, busy doing. But if we take a minute and just really sit and analyze what's going on and have a real moment of truth with ourselves, what are those activities, what are those things that are moving the needle, what do we like, what do we not like, we really have to sit and analyze all of that, agreed.

Tona: 10:44

And if you have people who may be new to SEO, what's the first thing that they need to understand or to do to actually get started?

Britanny: 10:54

Sometimes it's even just hearing what SEO means, what it stands for let's go over the definition.

Britanny: 11:00

We're going to go over that. So SEO if you've never heard it or you have heard it, you're like what in the world? Is that? It stands for search engine optimization? So how I define that or how I explain that is. It's really just the things that you're doing in order to show up as the answer to a Googled question. You could replace Google with Instagram. You could replace Instagram with Spotify. There are different searchable platforms where people are looking for you, for what you're offering, for the solution that you have, and they're trying to fix a problem or get closer to a desire. All of those things are what enable you to show up and be there and be there in the right place at the right time for the right person, the right time for the right person. So that is what SEO is.

Britanny: 11:47

The first thing I encourage anyone who comes into my world to do is to really sit with three questions. Put 15 minutes on the timer. If you need to Break out a pen and notepad or type it out on your computer or whatever it is that you need to do, talk it out. But I want you to think through your answer to these questions. The first one is who do you help? How do you help them? And then, what do you want to be known for? Or as, and once you have those answers to those questions, you can really use that as a funnel for what podcasts you want to go beyond, what blogs you want to write, what words you want to weave into your website copy, or even what posts you want to make on social media, even threads like what do you want to be saying over there. So I feel like that's really critical, because then that gives us a filter and even if you do nothing other than answer those questions, you'll be further ahead than most other people in your industry.

Tona: 12:35

I like that, to actually just sit back, take those three questions and answer them, because a lot of times we're doing things right, but we do them because, let's say, we see someone else who might be in the same industry that we're in and so they're doing this. So let me just try to do what they're doing instead of actually doing that for ourselves and figuring out who is it that we specifically talk to.

Britanny: 13:04

Yeah, and that can be the scary thing. You know, people talk about niching. That can be the really scary thing with identifying a niche of. Oh my gosh, I'm committing to you know, if I take it back to being a massage therapist At one point I was like I work with you know, desk jockeys, people who work at a desk who have, you know, chronic pain that they're dealing with. A lot of times it's lower back pain or migraines. Once I started saying that I kept getting those people and, of course, they have other ranges of issues as well that they're coming in with but that really helps them. That messaging really helps them identify with oh, she could help me. Oh, that's maybe what I need. And we can do the same thing with online business or whatever that is. And you're not married to your niche. You're not married to this thing that you are committing to, at least for a short period of time it can be. I'm committing to this right now. I'm helping people with this right now. I'm helping this type of person right now.

Tona: 13:55

And I think that's a better way to frame it too to to know that this is what I'm doing right now, because, also, you never know the niche that you pick at the time it may not work out in the way that you want it to work out, and so you may need to pivot. So, being able to have that ability to pivot if it doesn't work out for you, it's okay too.

Britanny: 14:19

Yeah, and just giving yourself that permission. I mean, I'm someone that there's something. There's like a side project I'm working on right now. It's just more of like a passion project, but I'm so committed or I'm so nervous to commit to it because I'm like everything has to be perfect before I jump into it. No, it doesn't. I can figure it out as I'm. You know, I can fly the plane, build it, pull people on board at the same time. I've done it before.

Tona: 14:40

Yes, and I think that I think we have to probably do better at just kind of putting it out there, because the sooner you put it out there, the sooner you get the results that you need to get in order to make the tweaks that you need to make along the way, right.

Britanny: 14:58

Yeah, yeah. You really have to have the experience and be in it. You can't just hypothesize about something. You really have to go and do and be moving and then know what changes you need to make.

Tona: 15:09

Exactly. And so what do you think the biggest misconception about SEO is that you've seen, and how can you clear that up for people?

Britanny: 15:20

I have these conversations, I would say at least weekly, if not daily, and it's really just that SEO is confusing, it's costly, it's super techie.

Britanny: 15:30

You know, I had someone come to me recently and she said I thought that SEO was all about coding.

Britanny: 15:35

I'm like, if SEO was all about coding, I would not be doing it. People come to me and they think that I've got a handle on tech and I really don't. I know enough to be dangerous, but what I do know is those three questions who I want to work with, how I want to support them and what I want to be known for or as, and so, yeah, if you focus on those things, a lot of SEO is just really simple and it ties in so closely with your messaging, it ties in so closely with your business vision and, like we were talking about, that can change, that can shift. We can have absolute full permission to let that be whatever it is for right now and whatever it needs to shift into in the future, whatever that next version is. So, yeah, I would just.

Britanny: 16:17

You know I actually created a free, private podcast to talk through all of this stuff because there's so much chatter online about you know, a lot of the quote-unquote seo bros who are out here and they have found their way to threads which I'm not super happy about. Really see, I don't see them. Oh good, I need to come to your corner of threat.

Tona: 16:35

Yeah yeah, I think my corner is more of the christian inspiration. The Christian inspiration, uplifting prayers, christian apparel yeah, then they come hang out in your corner.

Britanny: 16:48

Right there you go. Yeah, because what's happening with the SEO? The air quotes again SEO bros, they're coming over and they're they're really. It's a fear-based tactic, as I see it, where it's like oh, you know, it's so confusing, it's so this, it's so that and if you're doing this thing, you're A lot of SEO is about intention. Again, like I said, if you have those three questions, those answers to those three questions, the way you speak about what you do, the way you speak to who you want to work with and who you want to call in, it shifts and you don't have a lot of people who are out here with the SEO to try to make it scary so that you will just come alongside them and have them pretty much do it for you type thing.

Tona: 17:41

Like I would always get and still do get those emails that say, hey, you need to rank number one on Google and call me so that you can you know, so that you can rank, and it's like, well, for some odd reason you managed to find me. So how did you find me if I was not ranked Because you got I mean you got through to the email and all that. So there's a way that you have to do it.

Britanny: 18:10

My favorite part is when they misspell your name on those things or they like put you with the wrong. You know, I've had people assume my podcast is my business and I'm like, no, I don't appreciate it, you did more research. But the scariest part of that is that people take the bait because they are fearful, they are scared and they have people saying these big words and feeling like they can step in and save the day. And I had one of my friends spend I think it was between $10,000 and $15,000 working with an agency and they did nothing. So that's the scariest part is that a lot of these things people take the bait, they spend a lot of money and of course we're all expecting. You know, for that amount of money we're expecting quite a bit and they get absolutely nothing for it.

Tona: 18:53

Wow, and that's scary and that's why kind of knowing the basics and the foundation is really helpful so that if you are trying to partner with someone or do this long term, you know who to work with and who not to work with.

Britanny: 19:11

Yeah, and you have some discernment about that and you have even maybe some questions in mind that you could use as a little bit of a filter for someone.

Tona: 19:20

I agree With everything that's changing so fast. What trends in SEO should we be paying more attention to in 2025? I know, I had to think about that. I'm like where are we heading? I know when are we heading Because I don't agree.

Britanny: 19:37

I don't know. I think what we're going to be seeing more and more of is just people leaning into SEO. I saw a lot of that coming up this last year, in 2024, and people talking about blogging is back. Well, you just flashed. Blogging never went anywhere. We stopped using blogging, we stopped blogging, we stopped relying on that as the really solid marketing channel that it is. But those of us are you know, I had a blog, but it wasn't business related but those of us who have been blogging, or the businesses who've been doing it since 2011, 2012, they're doing really well because they've established this is who I am, this is who I can help, how I can help you, this is what I'm known for. And sure, they've had pips and pips, pivots and shifts along the way as well, and it's all good, that's right.

Tona: 20:23

I agree with that. I think I see a lot more people leaning more so into SEO. I see a lot of people leaning into Pinterest, too, as a way to get people to their websites and things like that, and talking more so about long form content.

Britanny: 20:40

Yeah.

Tona: 20:41

That's been big lately. Instead of all of the short term, the short term content that we've seen.

Britanny: 20:48

Yeah, I think people are really valuing their time and themselves and I think they're finally seeing what has that long-term payoff and what doesn't. And you hinted at something really huge, which is that, if you think about it, there's three really big channels that you can use for SEO marketing. You can have your blog on your website and please, as a side note for anyone listening, if you're considering a Substack or a Medium, please rethink that decision, because your website and you are who need that SEO juice. Substack, medium, all those other platforms they're good. They're good, they have their SEO. They're just using you at that point. So, if you have a website, if you have, of course it doesn't make sense for everyone, but for the bulk of business owners and, I'm sure, the bulk of people listening, it makes more sense to have a blog on your website, but that's the writing version of you know the SEO marketing. Then you have podcasting. There's podcast SEO. Surprise, there's also. You know YouTube. Or like video SEO. So, depending on what platform like, if you like video and you're like I don't want to give up doing stuff like Instagram Reels I'm not saying you have to, no one's saying you have to but if you want to be smarter about it. If you want to be more strategic and have that long term vision and that long term effort and payoff, then do the you know, do YouTube videos and lean into YouTube SEO. So again, you've got blogging, you've got videos and you've got podcasting. Those are all really great avenues that a lot of people, I think, are going to start leaning into. We may see people doing all three.

Britanny: 22:19

I had a really big, you know dream slash goal of doing that in 2024. And I was able to hit two. I wasn't able to hit YouTube SEO. That's all good, like maybe I'll, maybe it'll happen in 2025. But I think we're going to see more people doing that. I'm noticing also, like just with AI. Because everyone wants to talk about AI and I have a very interesting relationship with AI, I feel like it slows me down, so I tend to not lean into it. But for those people who use AI to create things amazing, great and just make sure you're putting your spin on it. I'm also seeing that even with, like those AI overviews on Google, that people are still scrolling down to see what the articles are actually saying. Yes, so you know, it's not a waste of your time to lean into SEO for your website or SEO blogs or anything like that.

Tona: 23:05

Yeah, it's funny that you mentioned AI. One of my first podcast episodes was with one of the founders for Copyai when Copyai came out. So that was honestly, I think two, three or so years ago, when the AI for like Jess for Copy AI were like the big ones at that time.

Tona: 23:31

And now we have ChatGPT and so many others, but AI can definitely be used as a great tool to help you get things out a lot faster, but you also have to know what it is that you're doing specifically and infusing the you into it as well.

Britanny: 23:55

Yeah, your stories, you know, your experiences with clients, all of those human touch points are super critical and they're not going anywhere. Like people still want that, we're still humans, we still want that connection and we still want to hear what worked for you, what didn't work for you, how did you interact with a client, all that kind of stuff.

Tona: 24:12

Exactly so. If someone is on the fence about investing in SEO services, what's one thing you tell them to help them see the value in working with an expert.

Britanny: 24:25

I don't run into this a whole lot because the people who come into my world I don't run into this a whole lot because the people who come into my world, they do understand the value of SEO. They do have the budget for SEO and if they don't, they've got the desire to learn it. And it's a little bit like what I said at the beginning of this, where I was like and I'm just really happy that people are getting the information any way they can and implementing it. But I would just encourage people to think about. I mean, do you want to take your business seriously? Do you want this to be around for a while? Because if so, you might as well lean into SEO. I'd say it's like extra credit for business owners. I'd say it's like extra credit for business owners. We have websites, we have blogs, we have social media profiles or some kind of combination of those things, so why not go ahead and optimize them? You're putting in this time and effort and often money for other things, like website design or something like that. So why not go ahead and make sure that you've got it optimized so people can find you, because so many entrepreneurs they get to this point.

Britanny: 25:28

We all get to this point, myself included, where it's like are people actually looking for me? Do they actually want what I have? When you optimize your stuff and that could be anything like I was saying website, social media, podcast, whatever when you optimize your stuff for SEO, you start being matched with people who are actively looking for you. When you do keyword research, even if you don't know what that means, people who are actively looking for you. When you do keyword research, even if you don't know what that means, it's just finding words that you can weave into the existing copy that you have so that it makes you more findable.

Britanny: 25:56

When you start doing that, you start seeing all these people coming in and you start getting that validation of oh, people are looking for me, oh, they do want this thing. It could even be like I had an experience with an offer. I would have the offer on my website. I would pull it because no one was coming to it, and I tweaked it a few times to the point where this year, you know, in a tiny span, I had like five of them that sold within I don't know two weeks or something. So it was right. It was just that willingness to be curious and to play with it and say, ok, maybe it's not working this time, but maybe it'll work this next time, or something.

Tona: 26:31

Exactly, and that's another thing I think with SEO. There might be tweaks and things that you have to do, but it's worth it. It's worth it in the end once you find the combinations that actually work, because you'll start to see the results and the results keep coming over time. Like I with podcasting, I see that you know, in the beginning of course you don't really have a lot of people going to the podcast because you're just starting out right, but as you continue to be consistent and keep it going and it's still there, people seem to find you and people seem to enjoy the content and listen to it and things like that. So that's a good thing.

Britanny: 27:16

That's a great thing because, again, like we're all sharing these things, whether it's content or our offers, or we have our businesses we're doing this for a reason and maybe the biggest takeaway from today is just get back to that why, why do you have this business? Why do you have this content? Why and when you have that? It really helps to tie in to the who you're helping and how you're helping them and to what you want to be known for. So I think that that's really supportive and that can keep you going on those days that are really tough. That's true.

Tona: 27:46

Without giving away all the secrets. Can you share a quick success story where someone so he's focused on SEO from the beginning this year he writes one blog a month and he's been very consistent with that.

Britanny: 28:19

But this year he, I think, reached like 90 something blog posts and his traffic crossed into like 15,000 visitors per month. So it's really wild Like it does have some big payoffs. Yes, it takes a little bit of time, but it has big payoffs. But he released a product just last week and we SEO'd it and everything. The very next day he got a sale. He didn't promote it, he didn't do anything, like someone found it. We could go back and look, but we were too busy celebrating the fact that that happened. So that's one big win.

Britanny: 28:56

And you know, I mentioned earlier that it takes a little bit of time to get that momentum and that every situation is different. I mean, he's worked really hard over a long period of time and he has, you know, such a large amount of traffic. Now that he's got that momentum there, someone may decide to start focusing on blogging after growing their Instagram profile to like 200,000 people. They're going to have a large amount of people. So it just depends on, like, what you've got going on as far as how that will impact SEO and how quickly that'll work for you.

Tona: 29:24

But then, yeah, no, I was going to say, that's true, go ahead.

Britanny: 29:29

I'm so excited to share the other story. So there was another business owner where we changed up her SEO strategy. She's been in business for, I think, somewhere in the two to three year mark and I wasn't around for the initial SEO strategy. But we did this new SEO strategy. We implemented it within the very first month. Mind you, she changed her audience. She didn't change her offer, but she changed her audience. So all we did was we went through and we changed a couple of key pieces. I'll share a bit about what those were, but we did not touch the main messaging of her website. So it was still speaking to a slightly different audience, but with the same offer. Within the first month of us changing and I think it was even just weeks, maybe within the first little bit of time of us changing that she got her first person who found her from Google. They did a test project. She's a podcast producer. They did a test project and the person booked on for, I don't know, like a six month package or something like that.

Tona: 30:24

Yeah, it worked and it worked quickly, wow, and that's something that is definitely helpful. The one thing that I do let people know, especially with SEO, is that each person's results is going to be different based off a lot of different other things. It's like how long have you had your domain name, how long have you been out there? Type of thing, because sometimes when someone has been out there for a long time, when they switch things up with SEO, they can get results relatively quickly, but someone else they're building up the SEO over time and waiting for Google on the back end to do its thing in order to show up in the search engine. But the time is going to be well worth it, because once it does happen, you'll have all of this traffic that's just coming in, coming in on the regular, so it's a good thing?

Britanny: 31:28

Yeah, exactly it is. And you bring up a really good point because I had my website is just britneyhersbergcom. It's my name, because I knew I wanted to give myself that wiggle room to be able to do I thought different massage therapy things. Well, good thing it was just my name, because I went from massage therapy to my entire website, had to shift over to SEO and copywriting and that's very different.

Britanny: 31:49

So Google has taken a bit of time to get it in its head that oh okay, this is what she does.

Britanny: 31:54

This is where we need to show her website. And just quickly, if anybody wants to nerd out on the stuff that I did for that podcast producer client, we changed something called the H1 headline, so it's that big headline at the top of your page, and so we wove in some new keywords relevant to her new audience there. We also changed two pieces that are what show up on the Google search results pages. So if you do a Google search, even if you want to do like a test one right now, when you look at the page you're going to see a blue underlined headline and then you're going to see a gray couple of sentences underneath. We completely revamped both of those to speak to her new audience, and so those are the things that we shifted, and so it wasn't a big heavy lift. It probably, you know, we probably got everything done in about a day. But even by just going back through those three things on your pages at least your homepage you can, you know, make some tiny but powerful tweaks to those Exactly.

Tona: 32:49

That will actually have tweaks to those Exactly that will actually have a lasting impact. Yes, so, brittany, is there any last things that you want to leave with the audience about SEO, any last things that you would want them to know when they're trying to tackle this SEO for their own businesses? Mm-hmm, the first thing that's coming to mind is that it's never too early, or?

Britanny: 33:10

too late, would want them to know when they're trying to tackle this SEO for their own businesses. The first thing that's coming to mind is that it's never too early or too late to start working with SEO, and that doesn't matter if you're working with the same business. If you have pivoted one or two, or three, or four or five, six times, it doesn't matter. That, can you know. Now is the right time. You're listening to this, you're hearing this. Maybe it's kind of been around you for a little bit, like floating around your business for a little while. You've been seeing it on social media. You can, you know, dip a toe in it in the water Again, like I said, go back and answer those three questions and then just be intentional with what you're saying in your messaging everywhere and you'll see the payoff.

Tona: 33:48

Well, thank you so much, Brittany, for being here, and all of Brittany's information and a link where you can find her will definitely be in the show notes description, so you will be able to connect with her if you want to know a little bit more about SEO. But I really appreciate you being here, brittany. So thank you and until next time.

Al: 34:11

We're so excited that you tuned in to the latest episode of the we Pivot podcast. Thank you for joining us Now, whether this is your first time or not, please make sure to subscribe and share with a friend who can also use some digital marketing guidance as well. Until next time.