Tona 0:02

The WE Pivot Podcast is for you if you're a woman who has recently pivoted into entrepreneurship . You'll find digital marketing tips , trends and strategies to help grow your business in today's digital world . Join Tona and Al Haywood as we have fun breaking down all things digital marketing . So sit back , relax and enjoy the show .

Tona 0:27

Hello everyone and welcome back to the we Pivot podcast . Today we're going to talk about five essential steps to stop comparing and start thriving in your business . Have you ever looked around and you've seen all your favorite women entrepreneurs seemingly knocking it out of the park when it comes to their business ? They're showing up on social media consistently , sending out weekly emails and they're making sales , not to mention they're getting plenty of reviews from satisfied customers . Or clients . You look at yourself and immediately start to compare yourself with where they are and start to feel bad . Or clients you look at yourself and immediately start to compare yourself with where they are and start to feel bad or disappointed about where you are in your business journey . Well , in order to combat that feeling , there are some essential steps that you can take so that you start thriving in your own business and not looking at so much what the other businesses are doing . The first thing is have you ever thought of praying for that other person in their business ? I know for myself when I would see other businesses and they seemingly seemed like they had it all together , and especially when it came to their boutique shops , it seemed like they were always on time with getting out their new apparel line . They have all the reviews and all of these other things and I started to feel like you know , instead of me comparing myself with where they are , maybe I could stop and pray for them . Maybe stop and pray that the Lord would continue to give them smooth sailing when it comes to their customers . Maybe that the Lord will continue to give them ideas that will keep them going and continue to motivate them to keep showing up for their clients or their customers .

Tona 2:22

Another thing that can be done is acknowledge your own achievements . A lot of times , if we're looking at other people , we don't acknowledge where the Lord has already gotten us to . We don't look at those little ways that when we started our business , we were just starting with a name and a logo and maybe a website . But we get so fixated on what other people are doing that we don't realize how far we've come . Like we might've had a whole nother type of business when we first started , but we're doing something totally different and it's thriving . Sometimes we need to stop and thank God for those things and just highlight how far we've come .

Tona 3:08

Another thing that can be done , number three , is identify small improvements that we can make . Instead of looking so much at what others are doing right or what you feel like they're doing right are doing right or what you feel like they're doing right , go back and look at yourself and reflect . Are you doing everything that you could be doing ? Like , let's say , I don't send out any emails at all ? Well , maybe I could set a benchmark for myself to start sending out email . Maybe , if I don't post on social media , maybe I could say you know what I want to try to actively post on one social media platform , based off of what I can handle . So these are some of the things that you can do yourself . Like , let's say , if you feel like you've had an old lead magnet on your website and it's been there for a long time , maybe that's one thing you can say . You know what , within the next two months , I wanna have a new lead magnet . That's an optimization of your website . That could definitely move the needle for you . But you see how , when you think about those things , you're not so much thinking about the other person that you may have been admiring or you're trying to compare yourself with , because now you're looking at what is it that I'm doing and how can I make what I'm doing a little bit better . The other thing that you can do .

Tona 4:45

Number four is enjoy your own unique journey . Sometimes we have to stop and realize our journey is not like anyone else's and the Lord has us on a different journey . You might be working a nine to five job and trying to also do business on the side when you have time . You might have just left a job and you're doing this full time , but you have other commitments . Your journey is not going to be like someone else's and sometimes we have to embrace that and thank God for that . Don't be so quick to get to the end of the thing , but just enjoy the small steps in between to get you to the big place where you're trying to go . The last thing and this is probably one of the most important things as well is sometimes we need to just set our own personal business benchmarks . How can you compare yourself with someone else if you don't have your own benchmarks that you set for yourself some specific goals that you can achieve ?

Tona 5:53

Now , I'm not saying setting overly ambitious goals . Like man , I want 100 sales this month , but you haven't even gotten one sale . That might be too hard to commit to trying to get 100 if you haven't even gotten one . Maybe , instead of saying I want to get 100 sales , maybe start implementing certain steps to get sales . Maybe start implementing certain steps to get sales Like , say are you doing email marketing ? Are you posting on social media ? Are you talking about your business ? Even when you meet people on the street out in public , start conversations , do you tell people about it ? These are all things to get you on the road to at least one sale or one client .

Tona 6:40

I know for myself , when I started making more achievable benchmarks , I started to see the needle move . I remember once I wasn't really doing emails that much because there were so many different things that was going on in my life . But when I decided you know , I think I can commit to one email a week and when I committed to that one email a week , I noticed that at least with each email someone bought something from the store and that was a real encourager and motivator . And when those things were happening for me , I don't have time to really compare myself with someone else because I'm content with staying in my own lane . So I don't know which one of these resonated with you most .

Tona 7:28

Was it the pray for others ? Was it the acknowledge your own achievements ? Was it the identify small improvements you can make ? Was it knowing that you should enjoy your own unique journey ? Or was it setting your own personal business benchmarks in order to avoid the comparison trap ? I would love to hear which one you found the most useful for you . Right now , all you have to do is email me at tona at haywoodsbscom . I would love to hear what you thought . The next podcast that's coming up after this one is going to be one you really don't want to miss , so make sure you stay tuned , but for now , take care and bye-bye sure you stay tuned , but for now take care and bye .

Al 8:22

We're so excited that you tuned in to the latest episode of the we Pivot podcast . Thank you for joining us . Now, whether this is your first time or not , please make sure to subscribe and share with a friend who can also use some digital marketing guidance as well . Until next time !