The WE Pivot Podcast
The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!
The WE Pivot Podcast
The Art of Blogging: 6 Proven Ways on How to Optimize Blog Content for Search Engines (Part 2).
Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.
Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purpose and should be used to meet a specific SEO goal for your blog.
In this episode, we talk about:
1. Introduction (0:00)
2. Identify the target audience for your blog. (1:15)
3. Conduct keyword research. (3:27)
4. Add visuals. (6:50)
5. Write a catchy title. (8:59)
6. Include an enticing CTA. (11:48)
7. Focus on the reader's experience. (13:26)
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